Sports & Entertainment Partnership Marketing Expertise to connect brands with rights holders and athletes.
20+ years of experience developing and managing complex, multi-layered brand partnerships across regional, national, and global platforms
Highly skilled in partnership development, campaign customization, and contract negotiations with teams, leagues, and athletes.
Long-standing relationships with brand leaders across a wide range of industries, including entertainment, fitness and wellness, alcohol, technology, insurance, and automotive.
Successful track record in securing high-impact partnerships in Formula 1, the NFL, professional lacrosse, and endurance sports such as Spartan and Tough Mudder.
Why Work With Cherch Sports?
Personal Investment
Have a vested interest in delivering excellent results to maintain my reputation and secure repeat business and referrals.
Accountability
Personally accountable for the quality and success of their work.
Specialized Skills
Specialized expertise in niche sports such as F1 and endurance sports.
Up-to-Date Knowledge
Very proactive in staying current with trends in the industry . You work directly with me ensuring streamlined communication.
Tailored Solutions
Can quickly adapt to your specific needs and preferences, providing a bespoke experience.
Get to Know “The Cherch”
Sara “The Cherch” Cherchia has been a driving force in the sports marketing and sponsorship industry, having worked with multiple championship-winning teams. Known for her strategic mindset and dynamic approach, Sara specializes in building impactful partnerships that fuel brand growth and deepen fan engagement.
With deep expertise in asset evaluation, sponsorship negotiation, activation strategy, and experiential marketing, she brings a comprehensive perspective to every project. At the core of Sara’s work is her commitment to cultivating trusted relationships and delivering creative solutions that forge authentic connections between brands and their target audiences.
A proud Boston native, Sara currently lives in the city with her partner Matt, their son Desmond, and their dog Coda. Passionate about giving back, she has long supported Boston Children’s Hospital through various fundraising efforts and currently serves on the Board of WISE Boston (Women in Sports & Events) as Director of Sponsorship.
